Promotional Resources

Thank you for promoting the first annual Healthy Home & Living Expo. We look forward to a high-profile community event producing significant funding and recognition for Stoney Creek Athletics and participating teams. Tickets sales are underway and we’ve sold our first tickets. With your help, there will be many more. With a short time left before the expo, we will need to make a concerted promotional effort. Below are resources available to make that happen...

MGT Promotions

MI Green Team (MGT) has been preparing for a great event by lining up exhibitorsentertainmentdoor prizes, concessions and presentations, with much more to come. We've begun our public marketing campaign, including:

  • event announcement to media contacts, customers and business networks (Chamber)  
  • ads in Natural Awakenings magazine
  • posts and paid ads on the MGT and MI Earth Day Fest Facebook pages (w/ 6k+ Likes) 
  • printed materials distribution - posters, postcards, flyers and outdoor signs 

Ticket sales that result from MGT advertising will be credited to the team selected during ticket purchase. Referred sales will be credited to the referring team automatically according to the affiliate tracking link used.

Digital Communications

Please post the following announcement, web flyer, banner/logo and ad in all available team, department, school and district digital communications preceding the event. These could include emails, newsletters, websites, Peachjar, and other announcement lists. Remember to link text and images to your affiliate URL or to www.HHLE.info for ticket purchase. The following resources are available: 

  • 8.5"x11" Display Flyer (jpg)
  • Event Web Banner/Logo (jpg)
  • Web Ad 300x250p (jpg)

Healthy Home & Living Expo
To Benefit SHCS Athletics
Saturday, March 25, 12-5pm
Stoney Creek High School

Explore healthy living and support Rochester SCHS Athletics at the first annual Healthy Home & Living Expoat Stoney Creek High School on Saturday, March 25th, from 12pm to 5pm. The expo highlights the commitment of local businesses and community organizations to healthy living and to SCHS Athletics. It offers exhibits, presentations, live music, door prizes, healthy concessions, collection drives, and fun for all ages. $10 VIP tickets include preferred admission, door prize entry and gift/tote bag, and are available on-line. General admission is $5 at the door. All ticket and fundraising proceeds go to SCHS Athletics and participating teams. Parking and programs are free. Visit www.HHLE.info for tickets and more information.  

Printed Materials

In addition, posting and distribution of printed materials at school, meetings and games should be conducted whenever possible. The following artwork can be printed, or materials can be ordered. Send your order to me at john@migreenteam.com and I will get them to SCHS.

  • 8.5"x11" Flyer (pdf)
  • 8.5"x11" Flyer with tabs (pdf, requires cutting tabs)
  • 3.75"x4.85" Postcards, 4 per sheet (pdf, requires cutting cards)
  • 11"x17" Poster (available by order)

Social Media & Networking

Finally, social media and personal invitations/announcements should be sent by team leaders, players, parents and supporters to their community, neighborhood and school group members, and to friends on Facebook. See the Invite webpage for instructions. We should be able to get thousands of Facebook invites alone, if the effort is shared. Word of mouth is always the best advertising!

Eventbrite Affiliate Program

Eventbrite.com is the website that will be used for on-line ticketing. It offers an affiliate program for which non-participating teams, school groups, supporters and participating businesses/organizations are welcome to sign up. Follow the instructions at PromoTicketSales to get a unique affiliate link that should be included in all your promotions. The link will direct ticket purchasers to the event ticketing webpage and will track your referrals. You will also set up an Eventbrite account to provide payment/bank information, and get sales reporting and referral accounting.

Please feel free to contact me with any questions or suggestions. Don’t hesitate to let me know if you need support and how your promotions are going. You can also check your Eventbrite affiliate account to get an updated ticket sales report.

John Batdorf
Event Manager
john@migreenteam.com

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