Promoting the Festival

Media Advertising & Coverage Summary


Media coverage of the MI Earth Day Fest is unparalleled for any green event in Michigan. Past events have received more than $150,000 in donated advertising from media partners WWJ Newsradio 950, 100.3 WNIC, Radio Disney, The Oakland Press, the Daily Tribune and Macomb Daily. In addition, publicity campaigns have produced live feeds from both Fox2 and WDIV television, as well as dozens of features and interviews by local newspapers, magazines, TV and radio, plus hundreds of online news articles and press release postings. The event’s exhibitors, presenters and sponsors were widely featured in event publicity. All told, the MI Earth Day Fest’s publicity efforts, along with email, web and other promotion by event participants, annualy combine for millions of marketing impressions across metro Detroit and beyond.The following are highlights from recent MI Earth Day Fest publicity:


Natural Awakenings of East Mich., Community Spotlight (April)

http://www.naeastmichigan.com/read-all-newsbriefs/

na-online-newsbriefs/ninth-annual-green-festival


Rochester Post (April 16, front page)

http://www.candgnews.com/news/downtown-goes-green-mi-earth-day-fest


The Oakland Press (April 18)

http://www.theoaklandpress.com/general-news/20140418/

oakland-county-events-mark-earth-day


Detroit Free Press (April 27)

http://www.freep.com/apps/pbcs.dll/gallery?Avis=C4&Dato=20140426&Kategori=NEWS&Lopenr=304260088&Ref=PH


CMN TV (April 11)

http://www.youtube.com/watch?feature=player_embedded&v=Lg9SUrSPV8U


FOX2 TV, Live at 11 (April 21)

http://www.myfoxdetroit.com/story/25297344/shimmy-shack-food-truck-recipes


WDIV Local 4, 4-6 pm News (April 25)

Several on-site weather updates & event interview segments


FOX2 TV, 7-10 am News (April 26)

http://www.myfoxdetroit.com/story/25345997/mi-earth-day-fest-april-25-27


CW50 Detroit (April 26)

http://cwdetroit.cbslocal.com/2014/04/28/

the-cw50-street-team-hugs-their-mother-earth/


WCSX FM (& 3 other radio stations; April), PSAs running


WWJ Newsradio 950 (April 19-25), 4 interviews


CBS Detroit (March 26)

http://detroit.cbslocal.com/2013/03/26/

mi-earth-day-fest-returns-to-rochester-april-26-28/


finance.yahoo.com (April 2)

MI Earth Day Fest Hits Downtown Rochester Streets April 25 ...

finance.yahoo.com/.../mi-earth-day-fest-hits-160500979....‎


crainsdetroit.com (April 2)

http://www.businesswire.com/news/crainsdetroit/20140402006360/en#


wn.com (worldnews; April 2)

http://article.wn.com/view/2014/04/02/

MI_Earth_Day_Fest_Hits_Downtown_Rochester_Streets_April_2527/


OaklandCounty115 (April 12)

http://oaklandcounty115.com/2014/04/12/

mi-earth-day-fest-in-rochester-april-25-27/


Rochester-Rochester Hills Patch (April 15)

http://rochester.patch.com/groups/events/p/

recycle-electronics-at-mi-earth-day-fest-2014


Fox 2 TV (April 25)

http://www.myfoxdetroit.com/story/25340092/

abbie-lane-performs-at-mi-earth-day-fest-in-downtown-rochester


WXYZ TV 7 (April 26)

http://www.wxyz.com/entertainment/around-town/

michigan-earth-day-fest-this-weekend-in-rochester


Oakland County Moms (February 20)

oaklandcountymoms.com/mi-earth-day-fest-downtown-rochester-mi-25...‎


CBS Detroit Technology Report (April 7)

http://links.mkt3815.com/servlet/MailView?ms=ODMxMzY0OAS2&

r=NDQ1MzE0ODg2ODMS1&j=MjgwNjA4ODE4S0&mt=1&rt=0


Sierra Club Michigan Chapter calendar (April 8)

http://michigan.sierraclub.org/calendar/


Oakland County Prosper (April 14)

http://www.oaklandcountyprosper.com/inthenews/

miearthdayfestrochester2014.aspx

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