Promotional ResourcesThank you for promoting the first annual Healthy Home & Living Expo. We look forward to a high-profile community event producing significant funding and recognition for Stoney Creek Athletics and participating teams. Tickets sales are underway and we’ve sold our first tickets. With your help, there will be many more. With a short time left before the expo, we will need to make a concerted promotional effort. Below are resources available to make that happen... MGT Promotions MI Green Team (MGT) has been preparing for a great event by lining up exhibitors, entertainment, door prizes, concessions and presentations, with much more to come. We've begun our public marketing campaign, including:
Ticket sales that result from MGT advertising will be credited to the team selected during ticket purchase. Referred sales will be credited to the referring team automatically according to the affiliate tracking link used. Digital Communications Please post the following announcement, web flyer, banner/logo and ad in all available team, department, school and district digital communications preceding the event. These could include emails, newsletters, websites, Peachjar, and other announcement lists. Remember to link text and images to your affiliate URL or to www.HHLE.info for ticket purchase. The following resources are available:
Printed Materials In addition, posting and distribution of printed materials at school, meetings and games should be conducted whenever possible. The following artwork can be printed, or materials can be ordered. Send your order to me at john@migreenteam.com and I will get them to SCHS.
Social Media & Networking Finally, social media and personal invitations/announcements should be sent by team leaders, players, parents and supporters to their community, neighborhood and school group members, and to friends on Facebook. See the Invite webpage for instructions. We should be able to get thousands of Facebook invites alone, if the effort is shared. Word of mouth is always the best advertising! Eventbrite Affiliate Program Eventbrite.com is the website that will be used for on-line ticketing. It offers an affiliate program for which non-participating teams, school groups, supporters and participating businesses/organizations are welcome to sign up. Follow the instructions at PromoTicketSales to get a unique affiliate link that should be included in all your promotions. The link will direct ticket purchasers to the event ticketing webpage and will track your referrals. You will also set up an Eventbrite account to provide payment/bank information, and get sales reporting and referral accounting. Please feel free to contact me with any questions or suggestions. Don’t hesitate to let me know if you need support and how your promotions are going. You can also check your Eventbrite affiliate account to get an updated ticket sales report. John Batdorf |