MI Green Team Meeting: GLF News, Green Exhibitor Workshop & Networking

When
03/24/2011
10:00 AM - 12:00 PM
Location
Rochester Mills Beer Co., 400 Water Street, Rochester, MI 48307
Spaces left
6

Registration

Free Admission
Admission is free for MGT Members, GLF participants & prospects, media and others

Registration is closed

March Meeting
with GLF News, Green Exhibitor Workshop & Networking

Get the latest Green Living Festival (GLF) news, updates & materials from GLF event managers, hard-hitting advice for maximizing your green consumer events participation from local marketing / media / event experts, and preferred access to other green/wellness business and community leaders, at the MI Green Team Meeting. The meeting will be held in the private lounge of the Rochester Mills Beer Co. (RMBC) restaurant in downtown Rochester - Water & Fourth Streets. There is no fee for registered and prospective GLF participants, but space is limited. Register today!

Agenda
10:00 am - Informal Networking
10:15 am - GLF Announcements, MGT Managers
10:30 am - Green Exhibitor Workshop
11:30 am - GLF Participant Announcements & Networking
11:45 am - GLF Promotional Materials Distribution
12:00 pm - Optional Lunch (at RMBC Friends & Family discount)

Green Exhibitor Workshop

Join with Lori Sullivan, owner of OneShadeGreener, and Jerry Neale, president and CEO of Michigan Healthy Living and Sustainability, Inc., for a fast-paced, practical workshop designed to maximize your exhibiting investment and results.

"Business owners register for events with great hopes for success – raising awareness of their brand and making sales of their products & services. The Green Living Festival team wants to support exhibitors with ideas and inspiration, to insure their hopes are realized. Through the Green Exhibitor Workshop, business owners will review green buyer trends and insights. Then, they will work together on ideas of how to set realistic marketing goals for the event, maximize their exhibit space, and develop marketing communications that will resonate with the eco-friendly festival goer. Specific areas to be covered include goal setting, display layout, handouts, giveaways, and pre-event marketing." - Lori Sullivan

Lori Sullivan, OneShadeGreener, helps businesses and homeowners develop strategies to lessen their environmental impact. Lori’s primary focus is understanding and educating the green consumer while closely following the trends impacting the market. These insights are used to help businesses develop their brand and marketing strategies ensuring that all points of communication reflect the sustainability values of both the company and target customers. Lori spent twenty years at General Motors / Saturn gaining business experience across several fields – engineering, consumer research, and marketing / advertising.

For over 7 years, Jerry Neale has been co-owner/publisher (with wife, Tracy) of Natural Awakenings of East Michigan's Greater Oakland/Macomb edition, Greater Genesee/Lapeer edition and Natural Awakenings Pet edition. They also recently launched the new Natural Awakenings Network here in East Michigan and produce several local health and sustainability expos in our community each year. Jerry also does the advertising sales and launch training for new Natural Awakenings publishers around the US as a consultant to Natural Awakenings Publishing Corporation, located in Naples, FL. Jerry was co-founder of the 2006 Earth Day event at OU, which has grown into the Green Living Festival.

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