MI Green Team L3C

Promote Your Participation!

Even with great media partners and coverage... participant and supporter networking, social media and customer/employee promotional efforts are vital for generating attendance at the event. Below are some quick and effective do-it-yourself promotional ideas and resources:

Promotional Ideas

Leverage social media.
- Invite your Facebook friends to Join the miEDF Facebook Event (click Share, then Invite Friends)! This is THE best use of a few minutes of your promotion effort.
- Like the MI Earth Day Fest Facebook page: www.facebook.com/miearthday and invite your friends to Like it too.
- Post on and about the festival page, and tag "MI Earth Day Fest 2019" in posts/photos.
- Donate a door prize and get greater exposure; send prize title, value ($35+) and short description to miEDFprizes@migreenteam.com.

Send announcements of your participation to your email list and include it in your on-line newsletters.
Hand out postcards to your customers and post posters at your sales counter, office front desk, or other prominent locations.
Place a festival web banner, logo, link, announcement or story on your website or blog.
Send a press release or announcements describing your event participation to your media contacts.
Let us know of any additional marketing, media, or networking contacts or ideas that you have.

Make sure to check out the ways that you can leverage advertising opportunities available from media partners, to increase your festival participation profile. And, let us know how you're doing, so we can give you the recognition you deserve and generate a little friendly competition with other participants.

Promotional Resources

Please download, copy, print and distribute any of the text, images or documents below, to best promote the festival. Postcards, posters and flyers can be picked up at the festival Preview or picked up at the event office in Rochester at any time. To order, contact us at info@migreenteam.com.

Customer/Prospect Email Announcement Example

Join us at the 14th annual MI EARTH DAY FEST at the beautiful Rochester Municipal Park / City Center, April 26-28. Explore green and healthy living at one of the planet's largest Earth Day gatherings! SHOP at 100+ exhibits; get free samples, giveaways and show specials. LEARN at expert presentations, round-tables and wellness programs. CELEBRATE with entertainment, door prizes, great food, free massage, and fun activities for all ages. Admission and parking are free. Visit miEDF.com for VIP tickets and details.

Calendar Announcements Examples

Event: 14th annual MI Earth Day Fest
Date: April 26-28, 2018
Times: Friday 4pm-8pm, Saturday 10am-6pm, Sunday 10am-4pm
Location: Rochester Municipal Park/City Center
600 Pine Street, Rochester 48307
Website: www.miEDF.com

Explore green and healthy living at one of the planet's largest Earth Day celebrations in Rochester’s beautiful Municipal Park/City Center. Shop, Learn & Celebrate! at this 14th annual event. Enjoy many popular favorites and new programs:

dozens of shopping exhibits offering earth-friendly alternatives in food, wellness, energy, transportation, gifts, personal care, clothing, home, garden, finances and more
free samples, giveaways, show specials, and door prizes from many exhibitors
appearances by eco-celebrities, the Sustainable Duo, environmental-health author, Cindy Klement, Sheriff Bouchard, and U.S. Rep. Elissa Slotkin
live music and dance entertainment, presented by popular emcee, Jennifer Kincer
expert presentations and roundtables by leading non-profit environmental and wellness community groups
delicious and healthy meal, snack, and drink concessions
drive-up/drop-off recycling of electronics, household items, office equipment, small appliances, clothing, shoes, and bikes
wellness checks and programs by local providers, and free massage by Irene’s Myomassology Institute
kids activities including strawbale climb, crafts, face-painting, and much more
electric auto displays, ride & drive, and owners gathering by the MI Electric Auto Association
special events include Kickoff & Awards Ceremony (Fri 7pm), Parade (Sat 10am), and RARA Earth Day Run (Sun 8am).

Admission is free and open to all ages. Help Make Every Day, Earth Day! Visit www.miEDF.com for details, directions and VIP tickets.

School/Kids Promtions

Announcement

MI Earth Day Fest
April 26-28 - Fri 4-8 Sat 10-6 Sun 10-4
Rochester Municipal Park / City Center
www.miEDF.com

Celebrate Earth Day in a BIG way!
Join your friends at the one of the biggest Earth Day celebrations on the planet! The MI Earth Day Fest is April 26-28 and it’s right here in downtown Rochester. There’s something for every kid: earth-friendly exhibits, music, prizes, face painting, tasty snacks, free giveaways and many activities, like a straw-bale climb, pet encounters, natural arts & crafts, and more. Check out the winners of the My Green School Art Contest at the Kickoff & Awards Ceremony on Friday at 7pm and join the Parade on Saturday at 10am. Bring your parents – they’ll want to Shop, Learn & Celebrate! too, and they’ll really like that it’s all FREE! Show them how to get to www.miEDF.com for directions and details.

Materials

Kids print and web promotional materials are available upon request.

Press Release & miEDF News

Check out the MI Earth Day Fest Facebook page for news items. Use all or part of these for your own press releases, news items and announcements.

Event Highlights

Event: 14th annual MI Earth Day Fest
Date:             April 26-28, 2018
Times:           Friday 4pm-8pm, Saturday 10am-6pm, Sunday 10am-4pm
Location:        Rochester Municipal Park/City Center
600 Pine Street, Rochester 48307
Website:        www.miEDF.com
Explore green and healthy living at one of the planet's largest Earth Day celebrations in Rochester’s beautiful Municipal Park/City Center. Shop, Learn & Celebrate! at this 14th annual event. Enjoy many popular favorites and new programs:
SHOP

dozens of shopping exhibits offering earth-friendly alternatives in food, wellness, energy, transportation, gifts, personal care, clothing, home, garden, finances and more
free samples, giveaways, show specials, and door prizes from many exhibitors

LEARN

appearances by eco-celebrities, the Sustainable Duo, environmental-health author, Cindy Klement, Sheriff Bouchard, and U.S. Rep. Elissa Slotkin
expert presentations and roundtables by leading non-profit environmental and wellness community groups
electric auto displays, ride & drive, and owners gathering by the MI Electric Auto Association
drive-up/drop-off recycling of electronics, household items, office equipment, small appliances, clothing, shoes, and bikes
wellness checks and programs by local providers, and free massage by Irene’s Myomassology Institute

CELEBRATE!

live music and dance entertainment, presented by popular emcee, Jennifer Kincer
delicious and healthy meal, snack, and drink concessions
kids activities including strawbale climb, crafts, face-painting, and much more
special events include Kickoff & Awards Ceremony (Fri 7pm), Parade (Sat 10am), and RARA Earth Day Run (Sun 8am).