MI Green Team L3C

Promote the Festival

Even with great media partners and coverage... participant and supporter networking, social media and customer/employee promotional efforts are vital for generating attendance at the event. Below are some quick and effective do-it-yourself promotional ideas and resources:

Promotional Ideas

Leverage social media.

Invite your Facebook friends to Join the miEDF Facebook Event (click Share, then Invite Friends)! This is THE best use of a few minutes of your promotion effort.
Like the MI Earth Day Fest Facebook page: www.facebook.com/miearthday and invite your friends to Like it too.
Post on and about the festival page, and tag "2018 MI Earth Day Fest" in posts/photos.
Donate a door prize and get greater exposure; send prize title, value ($35+) and short description to miEDFprizes@migreenteam.com.

Send announcements of your participation to your email list and include it in your on-line newsletters.
Hand out postcards to your customers and post posters at your sales counter, office front desk, or other prominent locations.
Place a festival web banner, logo, link, announcement or story on your website or blog.
Send a press release or announcements describing your event participation to your media contacts.
Let us know of any additional marketing, media, or networking contacts or ideas that you have.

Make sure to check out the ways that you can leverage advertising opportunities available from media partners, to increase your festival participation profile. And, let us know how you're doing, so we can give you the recognition you deserve and generate a little friendly competition with other participants.

Promotional Resources

Please download, copy, print and distribute any of the text, images or documents below, to best promote the festival. Postcards, posters and flyers can be picked up at the festival Preview or picked up at the event office in Rochester at any time. To order, contact us at info@migreenteam.com.

Customer/Prospect Email Announcement Example

Join us at the 13th annual MI EARTH DAY FEST at the beautiful Rochester Municipal Park / City Center, April 20-22. Explore green and healthy living at one of the planet's largest Earth Day gatherings! SHOP at 100+ exhibits, and get free samples and show specials. LEARN at expert presentations, round-tables and wellness programs. CELEBRATE with entertainment, great food and fun activities for all ages. Admission and parking are free. Visit miEDF.com for details.

Calendar Announcements Examples

Event: 13th annual MI Earth Day Fest
Date: April 20-22, 2018
Times: Friday 4pm-8pm,
Saturday 10am-6pm
Sunday 10am-4pm
Location: Rochester Municipal Park / CIty Center
600 Pine Street, Rochester 48307
Website: www.miEDF.com

Description (60 words)

Explore green and healthy living at one of the planet's largest Earth Day events, April 20-22 at the beautiful Rochester Municipal Park / City Center. Shop, Learn & Celebrate! at the 13th annual MI Earth Day Fest, offering 100+ exhibits, presentations, live entertainment, prizes, awards, healthy food & drink, wellness programs, and fun for all ages. Admission and programs are free. Help Make Every Day, Earth Day! Visit www.miEDF.com.

Description (85 words)

Over the weekend of April 20-22, the 13th annual MI Earth Day Fest will bring to downtown Rochester thousands of people eager to learn about green and healthy living. With over 100 exhibits, a full schedule of education, entertainment and fun activities for all ages, the festival will be one of the planet's largest and liveliest Earth Day events. Shop, Learn & Celebrate! at this free community event, and help Make Every Day, Earth Day. See www.miEDF.com for details.

Description (150 words)

Join Michigan’s premier green & healthy living celebration at the Rochester Municipal Park / City Center, April 20-22, and help Make Every Day, Earth Day! The MI Earth Day Fest offers a wide variety of fun, informative, earth-friendly activities including: 100+ green/wellness exhibits, expert presentations, organic food, farmers market, kids corner arts & activities, farm fun area, straw-bale & rock climb, stage & street entertainment, contests & prizes, free wellness programs & massage, and Connect Cafe round-tables. Discover healthy, earth-friendly alternatives in food, wellness, energy, transportation, gifts, personal care, gifts, home, garden, finances and more. Attendance is free and open to the public. Special events include a Kickoff & Awards Ceremony (Fri 7pm) and a Parade & Pep Rally (Sat 10am), and RARA Earth Day 5k Fun Run (Sun 8am). Shop, Learn, Celebrate! Earth Day at this 13th annual festival. For more information, visit www.miEDF.com.

School/Kids Promtions

Announcement

MI Earth Day Fest
April 20-22 - Fri 4-8 Sat 10-6 Sun 10-4
Rochester Municipal Park / City Center
www.miEDF.com

Celebrate Earth Day in a BIG way!
Join your friends at the one of the biggest Earth Day celebrations on the planet! The MI Earth Day Fest is April 20-22 and it’s right here in downtown Rochester. There’s something for every kid: earth-friendly exhibits, music, prizes, face painting, tasty snacks, free giveaways and many activities, like a straw-bale climb, pet encounters, natural arts & crafts, and more. Check out the winners of the My Green School Art Contest at the Kickoff & Awards Ceremony on Friday at 7pm and join the Parade on Saturday at 10am. Bring your parents – they’ll want to Shop, Learn & Celebrate! too, and they’ll really like that it’s all FREE! Show them how to get to www.miEDF.com for directions and details.

Materials

Kids print and web promotional materials are available upon request.